Uniqlo: A Pathway to Becoming a Multinational Through Global Business Model Development

Tetsuya Usui ()
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Tetsuya Usui: Gakushuin University

A chapter in Transformation of Japanese Multinational Enterprises and Business, 2024, pp 161-186 from Springer

Abstract: Abstract This study examines the long-term global business model development process of multinational corporations (MNCs) that created markets from the beginning and continue to pursue rapid growth in the global marketplace. By examining the global business model development of Fast Retailing, which operates a global business under the brand name Uniqlo, we found that value propositions and activity systems interact with each other and develop in an integrated manner to evolve into a global business model that creates greater value by generating virtuous cycles. Our data suggest that (1) identifying a global standardized value proposition and (2) dynamic integration in an activity system are two key success factors in the evolution of an MNC’s global business model.

Keywords: Business model; Global competition; Multinational corporation; New Japanese company (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8616-3_5

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DOI: 10.1007/978-981-99-8616-3_5

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