Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Entertainment Industry

Biren Ghose
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Biren Ghose: Technicolor India

Chapter Chapter 10 in Immersive Technology and Experiences, 2024, pp 171-187 from Springer

Abstract: Abstract In the ever-evolving landscapemedia and entertainment industry of immersive technologyimmersive technology/immersive technologies, the intersection of technologytechnology, storytellingstorytelling, and consumer engagementconsumer engagement is at the forefront of business innovation. This chapter delves into the profound implications of immersive technologyimmersive technology/immersive technologies in enhancing consumer experiences, with a particular emphasis on the groundbreaking contributions from Technicolor Creative StudiosTechnicolor Creative Studios, a pioneer in the field. Through a series of case studies, we explore how immersive technologyimmersive technology/immersive technologies transforms consumer engagementconsumer engagement and its tangible business implications.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8834-1_10

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DOI: 10.1007/978-981-99-8834-1_10

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