Immersive Technology and Experiences

Edited by Githa S. Heggde (), Santosh Kumar Patra () and Rasananda Panda ()

in Springer Books from Springer

Date: 2024
ISBN: 978-981-99-8834-1
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Chapters in this book:

Ch 15 Correction to: Digi & the Metaverse

Aishwarya Arora, Russell W. Belk and Santosh Kumar Patra

Ch Chapter 1 Limited Edition Products: A Literature Review and Future Research Agenda

Mitasha Bhattacharya and Agnitra Sarma

Ch Chapter 10 Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Entertainment Industry

Biren Ghose

Ch Chapter 11 Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers

Anjali D. Manglani

Ch Chapter 12 Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment

Rishab Chauhan and Payal Mehra

Ch Chapter 13 I Am Confused: Coping With Customer Confusion in Metaverse Shopping

Aayushi Sharma, Surabhi Koul and Rahul Pratap Singh Kaurav

Ch Chapter 14 Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use

Mayank Kumar and Jang Bahadur Singh

Ch Chapter 2 Dealing with AI-Is It a Pleasure or Pain?

Ritu Raj and Rajesh Chandwani

Ch Chapter 3 Digi & the Metaverse

Aishwarya Arora, Russell W. Belk and Santosh Kumar Patra

Ch Chapter 4 Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME

Gautam Agrawal, Savita Sodhi, Ritu Chhikara and Ruchi Garg

Ch Chapter 5 Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI)

Divya Dwivedi

Ch Chapter 6 Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies

Nayereh Eslamiakaram

Ch Chapter 7 Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse

Ajay Kumar, Daruri Venkata Srinivas Kumar, Mansi Khetarpal and R. U. Megha

Ch Chapter 8 Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application

Purvi Mathur and Vidhu K. Mathur

Ch Chapter 9 Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India

Twinkle Trivedi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-99-8834-1

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DOI: 10.1007/978-981-99-8834-1

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