Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application

Purvi Mathur and Vidhu K. Mathur
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Purvi Mathur: The ICFAI University
Vidhu K. Mathur: The ICFAI University

Chapter Chapter 8 in Immersive Technology and Experiences, 2024, pp 127-157 from Springer

Abstract: Abstract Online food ordering apps are used by local hotels and restaurants, chefs, and canteens to deliver, take away, and meal kits straight to consumers' doorsteps. This technology has given working people's kitchens a new dimension. People nowadays are more interested in online meal apps than in restaurant home delivery. Food delivery apps' ability to provide traditional and quick meal delivery to consumers' doorsteps has helped to its broad adoption in both developed and developing countries such as India. The study presents empirical data on the influence of online food applications on Indian teenagers and also analyzed the psycho-orientation in food ordering while accounting for problems such as packaging, price methods, ordering time, and choice anxiety. Teenagers were categorized based on where they were studying in school and college. As a result, cluster analysis is used in the study. This research will aid in the development of strategies for online food applications to retain customers. Hence, the study is analyzing the variables to be concentrated by the online food application to create sales, retention of customers, and ultimately the sustainability of business.

Keywords: Indian teenagers’; Cluster analysis; Online food application; Customer satisfaction (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8834-1_8

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DOI: 10.1007/978-981-99-8834-1_8

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