Digi & the Metaverse

Aishwarya Arora, Russell W. Belk and Santosh Kumar Patra ()
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Aishwarya Arora: MICA
Russell W. Belk: York University
Santosh Kumar Patra: Media, Entertainment and Sports Business

Chapter Chapter 3 in Immersive Technology and Experiences, 2024, pp 45-55 from Springer

Abstract: Abstract There are numerous studies of selves and individuals’ behavior on the internet. We focus here on the effects of digital consumption on users’ behavior. This review is a contribution to the earlier work on consumer research and digital behaviors We find that human–machine interactions raise multiple theoretical and practical issues. In considering these issues, we question and address the affordances of the metaverse, multiple selves, digital extended self, avatars, and consumers in the metaverse digital environment.

Keywords: Digital Self-3.0; Consumer research; Digital consumption; Human–machine communication; “Digi” (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8834-1_3

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DOI: 10.1007/978-981-99-8834-1_3

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