Introduction

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 1 in Strategic Social Media Management, 2024, pp 1-6 from Springer

Abstract: Abstract Congratulations. Your interest in social media management is extremely timely. We are part of a digital and AIArtificial Intelligence (AI) revolution and by learning more about the approaches and tasks required to manage social media (including collaborating with AI), you will be able to use it to your (and your business’ or clients’) greatest advantage. Social media technology has become such a pervasive, and often necessary, part of our everyday lives.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_1

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DOI: 10.1007/978-981-99-9496-0_1

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