Strategic Social Media Management
Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast
in Springer Books from Springer
Date: 2024
Edition: Second Edition 2024
ISBN: 978-981-99-9496-0
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Chapters in this book:
- Ch Chapter 1 Introduction
- Karen E. Sutherland
- Ch Chapter 10 Ethical Content Curation
- Karen E. Sutherland
- Ch Chapter 11 The Content Curation Process
- Karen E. Sutherland
- Ch Chapter 12 Techniques to Present Curated Content to Engage with Audiences
- Karen E. Sutherland
- Ch Chapter 13 Strategic Content Creation
- Karen E. Sutherland
- Ch Chapter 14 Writing for Social Media
- Karen E. Sutherland
- Ch Chapter 15 Creating Compelling Images, Graphics, Memes, Filters and Infographics
- Karen E. Sutherland
- Ch Chapter 16 Producing Videos that Pop
- Karen E. Sutherland
- Ch Chapter 17 Conclusion: Social Media the Only Constant Is Change
- Karen E. Sutherland
- Ch Chapter 2 Social Media Strategy Development
- Karen E. Sutherland
- Ch Chapter 3 Let's Start from the Beginning: Understanding Audiences
- Karen E. Sutherland
- Ch Chapter 4 Managing Reputation, Ethics, Risk, Issues and Crises
- Karen E. Sutherland
- Ch Chapter 5 The Foundational Components of Strategy
- Karen E. Sutherland
- Ch Chapter 6 Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences
- Karen E. Sutherland
- Ch Chapter 7 Social Media Monitoring, Measurement, Analysis and Big Data
- Karen E. Sutherland
- Ch Chapter 8 Social Media Scheduling and Account Management Platforms
- Karen E. Sutherland
- Ch Chapter 9 Strategic Content Curation
- Karen E. Sutherland
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-99-9496-0
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DOI: 10.1007/978-981-99-9496-0
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