EconPapers    
Economics at your fingertips  
 

Conclusion: Social Media the Only Constant Is Change

Karen E. Sutherland ()
Additional contact information
Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 17 in Strategic Social Media Management, 2024, pp 563-586 from Springer

Abstract: Abstract The previous 16 chapters in this text have provided an overview of the key functions of strategic social media management. In Part I we explored how to develop a social media strategy, including the importance of audience research, managing issues and risks, helping more than selling, selecting relevant tactics, plus the importance of storytelling, listening, monitoring, measurement and scheduling. Part II focused on strategic content curation, paying particular attention to ethical approaches, processes and techniques. This chapter concludes the entire text by setting you up for a successful career as a Social Media Manager.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_17

Ordering information: This item can be ordered from
http://www.springer.com/9789819994960

DOI: 10.1007/978-981-99-9496-0_17

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-06-16
Handle: RePEc:spr:sprchp:978-981-99-9496-0_17