Managing Reputation, Ethics, Risk, Issues and Crises

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 4 in Strategic Social Media Management, 2024, pp 55-98 from Springer

Abstract: Abstract Chapter 4 focuses on the fundamental considerations for Social Media Managers regarding how to behave ethically and how to navigate the issues of risk, privacy, consent, issues and crises to protect client/organisational reputation. The legalities and ethics surrounding the development of client contracts, effective social customer service and influencer marketing are also featured.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_4

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DOI: 10.1007/978-981-99-9496-0_4

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