Creating Compelling Images, Graphics, Memes, Filters and Infographics

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 15 in Strategic Social Media Management, 2024, pp 449-501 from Springer

Abstract: Abstract This chapter explores the process of ethically capturing compelling digital images with tools such as smartphones and digital cameras. It includes topics such as composition and lighting to guide you through the process of editing digital images for mainstream social media platforms. This chapter also explores AI generated images, filters and geofilters, the history of memes and the effectiveness of presenting data using infographics. Finally, this chapter draws on semiotic theory and Gestalt Principles to provide guidance through the process of creating graphical content that conveys key messages and connects with target audiences.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_15

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DOI: 10.1007/978-981-99-9496-0_15

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