Social Media Scheduling and Account Management Platforms

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 8 in Strategic Social Media Management, 2024, pp 239-270 from Springer

Abstract: Abstract This chapter explores the practice of strategic scheduling of social media posts and advertisements and how Social Media Managers can manage multiple accounts using social media management platforms. While the range of scheduling and account management platforms continues to increase, this chapter will explain the key things to consider when choosing and applying these technologies.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_8

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DOI: 10.1007/978-981-99-9496-0_8

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