Techniques to Present Curated Content to Engage with Audiences

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 12 in Strategic Social Media Management, 2024, pp 343-376 from Springer

Abstract: Abstract This chapter provides a range of techniques to help you when presenting curated content on mainstream social media platforms to communicate key messages and appeal to target audiences. There is more to content curation than pressing ‘share’ on someone else’s post. This chapter demonstrates different approaches to ensure that your posts remain fresh and interesting to target audiences.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_12

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DOI: 10.1007/978-981-99-9496-0_12

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