Strategic Content Creation

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 13 in Strategic Social Media Management, 2024, pp 379-381 from Springer

Abstract: Abstract Part 3 guides readers through the process of creating social media content that demonstrates quality storytelling and helps to achieve strategic goals and objectives. The chapters explore the production process relating to a range of content including written copy, photos, graphics and video. This section concludes by providing Social Media Managers with advice on how to maintain their wellness and expertise in a rapidly changing industry.

Date: 2024
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DOI: 10.1007/978-981-99-9496-0_13

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