Writing for Social Media

Karen E. Sutherland ()
Additional contact information
Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 14 in Strategic Social Media Management, 2024, pp 383-448 from Springer

Abstract: Abstract Chapter 14 focuses on the process and techniques to write engaging content for the major social media platforms such as: Facebook, LinkedIn, X (formerly Twitter), Instagram, YouTube, Weibo, TikTok, Threads, Pinterest, blogs and chatbots. This chapter also explores how Social Media Managers can leverage AI technology in ethical ways to generate social media copy and provides advice on how to manage complaints written on social media profiles.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_14

Ordering information: This item can be ordered from
http://www.springer.com/9789819994960

DOI: 10.1007/978-981-99-9496-0_14

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().