Understanding Bids, Bid Strategies, and Their Impacts

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 10 in The Digital Marketer's Playbook, 2024, pp 63-78 from Springer

Abstract: Abstract In the chapter on Targeting, I used a concept called "Bids." In this chapter, I delve into the concept of bids in digital marketing. Understanding how bids work is akin to mastering the art of setting the right price at an auction to display your advertisement. It’s not just about how much you’re willing to pay, but also about choosing the appropriate strategy to make your investment count. Let’s decode the terminology and strategies surrounding bids and explore how they influence the visibility and cost of your advertisements.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_10

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DOI: 10.1007/979-8-8688-0546-2_10

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