The Digital Marketer's Playbook
Diego Adolfo Carrasco Gubernatis ()
in Springer Books from Springer
Date: 2024
ISBN: 979-8-8688-0546-2
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Chapters in this book:
- Ch Chapter 1 Defining Digital Marketing
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 10 Understanding Bids, Bid Strategies, and Their Impacts
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 11 Exploring Ad Quality from Multiple Perspectives
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 12 Understanding Digital Marketing Metrics
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 13 Understanding the Customer/Buyer Journey
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 14 Keywords in Digital Marketing: What They Are and Why They Matter
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 15 Exploring Types of Digital Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 16 Crafting Creatives, Messages, and Copy for Effective Digital Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 17 Understanding Ad Accounts and Their Structures
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 18 Understanding Conversions and Conversion Tracking
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 19 Competitor Analysis in Digital Marketing: Understanding Your Market Position
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 2 Digital Assets and Why They Are Important
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 20 Digital Marketing vs. Traditional Marketing: A Comparison
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 21 Digital Marketing Channels Overview: From Core to Specialized
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 22 Advertising Formats and Their Creatives
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 23 Understanding Landing Pages
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 24 What Is Analytics?
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 25 Understanding Digital Marketing Specialists and Their Types
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 26 The Landscape of Legal, Taxes, and Brand Protection in Digital Marketing
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 27 Setting Marketing Goals: Crafting Strategic Objectives for Digital Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 28 Advertiser Channel Provider (Network) Selection
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 29 Integrating Traditional and Digital Media for Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 3 Structure of the Digital Advertising Ecosystem
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 30 Format Recommendations for Digital Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 31 Digital Marketing Brief
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 32 Verification Bots from Advertising Channel Providers: Navigating Campaign Approvals and Pauses
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 33 Understanding the Learning Phase in Digital Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 34 Understanding How Budgets Work in Digital Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 35 Understanding and Implementing Campaign Optimizations
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 36 Campaign Settings Adjustments: Timing and Access
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 37 Navigating Digital Marketing Reports at Campaign Completion
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 38 Structuring Digital Marketing Efforts: Multiple Campaigns vs. Multiple Ad Groups vs. Multiple Ads
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 39 Evaluating Provider Recommendations in Digital Marketing Campaigns
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 4 Understanding Customer Awareness Levels in Digital Marketing
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 40 Digital Marketing Strategies for Small Companies
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 41 Digital Marketing for Companies with Multiple Locations They Own
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 42 Digital Marketing for a Company with Many Independently Owned Locations and Partners
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 43 Social Media Overview: What Is Social Media and Social Media Activity?
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 44 Enhancing Targeting with AI
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 45 Content Optimization with AI
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 46 Managing Expectations: When AI Is Not the Answer
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 47 Closing Words
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 5 Understanding Walled Gardens and Open Internet
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 6 The Essence of Targeting in Digital Marketing
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 7 Understanding Cannibalization in Digital Marketing
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 8 Understanding Placements and Inventory
- Diego Adolfo Carrasco Gubernatis
- Ch Chapter 9 Target Groups, Audiences, and Personas
- Diego Adolfo Carrasco Gubernatis
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:979-8-8688-0546-2
Ordering information: This item can be ordered from
http://www.springer.com/9798868805462
DOI: 10.1007/979-8-8688-0546-2
Access Statistics for this book
More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().
EconPapers is hosted by the
School of Business at Örebro University.