Exploring Types of Digital Marketing Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 15 in The Digital Marketer's Playbook, 2024, pp 133-137 from Springer

Abstract: Abstract In this chapter, I will explore the various types of digital marketing campaigns and the differences between them. Understanding these distinctions will help you choose the right type of campaign based on your marketing goals, target audience, and the channels that are most likely to engage them effectively. Table 15-1 lists some of the more popular ones.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_15

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