Format Recommendations for Digital Marketing Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 30 in The Digital Marketer's Playbook, 2024, pp 339-344 from Springer

Abstract: Abstract Understanding the diverse landscape of advertising formats is really important. Not only does the choice of format impact the delivery of your message, but it also influences audience engagement and campaign performance. In this chapter, I will dive deeper into understanding the characteristics of various ad formats suitable for different marketing goals. I’ll outline how these characteristics align with specific marketing objectives, enhancing the effectiveness of your campaigns.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_30

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