Digital Marketing for Companies with Multiple Locations They Own

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 41 in The Digital Marketer's Playbook, 2024, pp 433-440 from Springer

Abstract: Abstract In this chapter, I delve into digital marketing for organizations managing multiple physical locations, such as retail chains, hotel groups, and restaurant franchises. Marketing multiple locations presents unique challenges. Tailoring your approach to fit the specific context of each location can significantly enhance the effectiveness of your digital marketing efforts.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_41

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DOI: 10.1007/979-8-8688-0546-2_41

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