Integrating Traditional and Digital Media for Marketing Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 29 in The Digital Marketer's Playbook, 2024, pp 333-338 from Springer

Abstract: Abstract In this chapter, I will refine the network and media recommendations further to incorporate a broader range of advertising channels. I’ll discuss how different media, from social platforms to traditional channels like TV and billboards, can be optimized for the seven primary marketing goals. Tailoring your strategy to include these varied media will maximize your campaign’s effectiveness, especially as programmatic buying expands these options.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_29

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DOI: 10.1007/979-8-8688-0546-2_29

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