Content Optimization with AI
Diego Adolfo Carrasco Gubernatis
Chapter Chapter 45 in The Digital Marketer's Playbook, 2024, pp 485-488 from Springer
Abstract:
Abstract Artificial intelligence (AI) is significantly transforming content creation in digital marketing. This chapter delves into how AI enhances, rather than replaces, the roles of professionals in copywriting, design, and creative fields and addresses the challenges of maintaining brand voice and authenticity.
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_45
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DOI: 10.1007/979-8-8688-0546-2_45
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