Competitor Analysis in Digital Marketing: Understanding Your Market Position

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 19 in The Digital Marketer's Playbook, 2024, pp 155-161 from Springer

Abstract: Abstract In this chapter, I delve into the significance of conducting a thorough competitor analysis in digital marketing. Understanding what your competitors are doing not only informs your strategy but also highlights potential areas where you can differentiate yourself. I’ll explore how to analyze competitor keywords, ads, and landing pages and provide practical tools and methods for conducting this analysis effectively.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_19

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DOI: 10.1007/979-8-8688-0546-2_19

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