Verification Bots from Advertising Channel Providers: Navigating Campaign Approvals and Pauses

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 32 in The Digital Marketer's Playbook, 2024, pp 375-378 from Springer

Abstract: Abstract As you embark on running a digital marketing campaign, one of the crucial steps involves the review and approval process conducted by advertising channel providers like Google Ads or Facebook Ads. This chapter delves into what happens after you’ve set up your campaign and submitted your creatives for approval and why sometimes, even when everything seems perfect, your campaign might not run as expected.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_32

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