Digital Marketing Strategies for Small Companies

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 40 in The Digital Marketer's Playbook, 2024, pp 421-432 from Springer

Abstract: Abstract In this chapter, I explore which important points in digital marketing strategies should you consider as a small company. Small businesses often operate under constraints such as limited budgets, resources, or in-house expertise. Therefore, choosing the right strategies and understanding how to manage digital marketing efforts efficiently are paramount.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_40

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