Exploring Ad Quality from Multiple Perspectives

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 11 in The Digital Marketer's Playbook, 2024, pp 79-89 from Springer

Abstract: Abstract In this chapter, I will help you understand the ad quality and its impact on the success of your digital marketing campaigns. You will explore what constitutes ad quality, why it’s so important, and how it directly affects user experience from the creativity of the ad to the structure of the landing page. I will also examine some practical examples and discuss the potential risks associated with low ad quality.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_11

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DOI: 10.1007/979-8-8688-0546-2_11

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