Understanding the Customer/Buyer Journey

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 13 in The Digital Marketer's Playbook, 2024, pp 115-118 from Springer

Abstract: Abstract In this chapter, I will explore the concept of Customer/Buyer Journey in digital marketing. This journey outlines the stages a customer goes through when interacting with a business, from the initial awareness all the way through to the purchase, and potentially post-purchase interactions. It is essential for marketers, like you and me, to understand this process as it helps in crafting targeted marketing strategies that lead to successful conversions.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_13

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DOI: 10.1007/979-8-8688-0546-2_13

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