Keywords in Digital Marketing: What They Are and Why They Matter

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 14 in The Digital Marketer's Playbook, 2024, pp 119-132 from Springer

Abstract: Abstract I’ve already written about targeting, placements, bids, and ad quality. One concept that is closely related is Keyword. Keywords are important for digital marketing, as they serve as the connectors between user searches, their context, and your digital content. In this chapter, you will understand what keywords are, differentiate between positive and negative keywords, and explore their significance in advertising campaigns, helping you understand how to use them effectively in your marketing strategies.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_14

Ordering information: This item can be ordered from
http://www.springer.com/9798868805462

DOI: 10.1007/979-8-8688-0546-2_14

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().