Structure of the Digital Advertising Ecosystem

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 3 in The Digital Marketer's Playbook, 2024, pp 23-28 from Springer

Abstract: Abstract In the rapidly evolving world of digital marketing, understanding the intricate relationships between advertising platforms, channels, and formats is crucial for the effective development and planning of your strategy and its execution. To better capture the complexity and organizational hierarchy of these elements, I introduce a hierarchical structure to explain this ecosystem.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_3

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