Understanding Digital Marketing Metrics

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 12 in The Digital Marketer's Playbook, 2024, pp 91-113 from Springer

Abstract: Abstract This chapter focuses on the most commonly used digital marketing metrics such as CPC, CPV, CPM, clicks, and CTR. I explore these metrics to give you an understanding of their role in digital campaigns and draw comparisons with traditional print advertising to highlight their unique benefits.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_12

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