Enhancing Targeting with AI

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 44 in The Digital Marketer's Playbook, 2024, pp 479-483 from Springer

Abstract: Abstract AI’s ability to sift through massive datasets and identify valuable patterns empowers marketers to significantly refine their targeting strategies. In this chapter, I explore how AI enhances the precision of marketing campaigns through advanced targeting techniques.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_44

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DOI: 10.1007/979-8-8688-0546-2_44

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