Understanding Cannibalization in Digital Marketing

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 7 in The Digital Marketer's Playbook, 2024, pp 45-48 from Springer

Abstract: Abstract Cannibalization might sound like a drastic term, but in the context of digital marketing, it addresses a real and often costly issue. This concept is important for your initiatives as it affects the efficiency and effectiveness of your advertising budget. Let’s delve into what cannibalization means in digital marketing and why it’s critical to manage it carefully.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_7

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