Target Groups, Audiences, and Personas

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 9 in The Digital Marketer's Playbook, 2024, pp 57-62 from Springer

Abstract: Abstract Understanding the distinctions between target groups and audiences is important in digital marketing, specially when dealing with third parties. These concepts guide how you shape your marketing strategies to effectively reach the right people with the right message at the right moment.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_9

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DOI: 10.1007/979-8-8688-0546-2_9

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