The Landscape of Legal, Taxes, and Brand Protection in Digital Marketing

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 26 in The Digital Marketer's Playbook, 2024, pp 299-309 from Springer

Abstract: Abstract In this chapter, I will introduce you to essential aspects of legal considerations, tax implications, and brand protection strategies within the realm of digital marketing. These topics are intricate and can significantly influence the implementation of your digital marketing initiatives. Understanding the basics will equip you to ask informed questions when consulting your legal and tax advisors.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_26

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DOI: 10.1007/979-8-8688-0546-2_26

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