Understanding and Implementing Campaign Optimizations

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 35 in The Digital Marketer's Playbook, 2024, pp 387-392 from Springer

Abstract: Abstract In this chapter, I dive into optimizations in running digital marketing campaigns. I will focus on which changes can you or your service partner do to improve the campaign results. These adjustments are made while the campaign is running, with the goal of enhancing performance based on real-time data analysis. I will explore the most common optimizations used by service providers, and I will introduce additional strategies that are significant for your toolkit.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_35

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DOI: 10.1007/979-8-8688-0546-2_35

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