Advertising Formats and Their Creatives

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 22 in The Digital Marketer's Playbook, 2024, pp 201-256 from Springer

Abstract: Abstract In this chapter, I explore various advertising formats and their specific creatives. Each format varies in its design, delivery, and impact, making it essential to understand their unique aspects to effectively plan and execute your advertising strategies.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_22

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DOI: 10.1007/979-8-8688-0546-2_22

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