Understanding How Budgets Work in Digital Marketing Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 34 in The Digital Marketer's Playbook, 2024, pp 383-386 from Springer

Abstract: Abstract Managing your budget effectively in digital marketing is just as important as adapting your strategy for different platforms. In this chapter, I’ll explore how budgets are handled across various advertising channels, focusing on the nuances that can impact your financial planning. Knowing how to set and manage your day and campaign budgets will ensure more controlled spending and better alignment with your campaign goals.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_34

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DOI: 10.1007/979-8-8688-0546-2_34

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