Structuring Digital Marketing Efforts: Multiple Campaigns vs. Multiple Ad Groups vs. Multiple Ads

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 38 in The Digital Marketer's Playbook, 2024, pp 409-416 from Springer

Abstract: Abstract In this chapter, I will explore how to effectively structure your digital marketing efforts. The configuration you choose can significantly impact the performance and manageability of your campaigns. It is important to understand the differences between running multiple campaigns, dividing a single campaign into multiple groups, or using multiple ads within those groups.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_38

Ordering information: This item can be ordered from
http://www.springer.com/9798868805462

DOI: 10.1007/979-8-8688-0546-2_38

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().