Digital Marketing vs. Traditional Marketing: A Comparison

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 20 in The Digital Marketer's Playbook, 2024, pp 163-166 from Springer

Abstract: Abstract In this chapter, I’m going to dissect some of the key differences between digital and traditional marketing. This topic is interesting if you’re transitioning from a traditional marketing background or if you’re trying to understand why digital marketing is becoming increasingly dominant in today’s business landscape. I will explore aspects such as speed, costs, flexibility, and measurability and provide a comparative table to visually summarize these differences.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_20

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DOI: 10.1007/979-8-8688-0546-2_20

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