Setting Marketing Goals: Crafting Strategic Objectives for Digital Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 27 in The Digital Marketer's Playbook, 2024, pp 315-326 from Springer

Abstract: Abstract In this chapter, I’ll guide you through the process of setting realistic and achievable marketing goals. This is the first critical step before diving into any digital marketing campaign. It’s crucial to understand that while you may aim for the optimal outcomes, these may not always be feasible given your current resources and market standing. Understanding and setting the right goals will help you effectively utilize your resources and establish a strong foundation for your campaign’s success.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_27

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DOI: 10.1007/979-8-8688-0546-2_27

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