Understanding Conversions and Conversion Tracking

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 18 in The Digital Marketer's Playbook, 2024, pp 149-153 from Springer

Abstract: Abstract In this chapter, I’ll guide you through the world of conversions and conversion tracking in digital marketing. Understanding what a conversion is and how to effectively track them can significantly influence the success of your digital marketing efforts and will also help you understand what your service providers are doing (or not doing). I’ll explain what conversion tracking is and how it works with specific codes and tools and explore the implications of using such technologies, including key considerations around data privacy.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_18

Ordering information: This item can be ordered from
http://www.springer.com/9798868805462

DOI: 10.1007/979-8-8688-0546-2_18

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().