Managing Expectations: When AI Is Not the Answer

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 46 in The Digital Marketer's Playbook, 2024, pp 489-496 from Springer

Abstract: Abstract While AI brings transformative advantages to digital marketing, it is vital to recognize its limitations and identify scenarios where traditional methods or human intervention might be more effective. This chapter delves into situations where AI may not provide the best solution and discusses how to balance AI applications with human insights for optimal outcomes.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_46

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DOI: 10.1007/979-8-8688-0546-2_46

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