Understanding Walled Gardens and Open Internet

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 5 in The Digital Marketer's Playbook, 2024, pp 39-40 from Springer

Abstract: Abstract If you’ve been exploring the realm of digital marketing or attending industry events, you may have encountered the terms "Walled Gardens" and "Open Web." But what exactly do these terms mean? In this chapter, I review both.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_5

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