What Is Analytics?

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 24 in The Digital Marketer's Playbook, 2024, pp 273-293 from Springer

Abstract: Abstract Analytics enables us to understand and improve our business strategies and digital marketing initiatives by examining data. Whether you’re engaged in marketing, business, or technology, analytics aids in making informed decisions and optimizing performance. But data and analytics only help if you have at least a general idea of what they mean and what their main metrics are.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_24

Ordering information: This item can be ordered from
http://www.springer.com/9798868805462

DOI: 10.1007/979-8-8688-0546-2_24

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().