Social Media Management

Amy Van Looy ()
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Amy Van Looy: Ghent University

in Springer Texts in Business and Economics from Springer

Date: 2022
Edition: 2nd ed. 2022
ISBN: 978-3-030-99094-7
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Chapters in this book:

Ch 1 Introduction

Amy Van Looy

Ch 2 Definitions, Social Media Types, and Tools

Amy Van Looy

Ch 3 Social Media Strategy and Return on Investment

Amy Van Looy

Ch 4 Online Advertising and Viral Campaigns

Amy Van Looy

Ch 5 Social Customer Relationship Management

Amy Van Looy

Ch 6 Search Engine Optimization

Amy Van Looy

Ch 7 Sentiment Analysis and Opinion Mining (Business Intelligence 1)

Amy Van Looy

Ch 8 Social Network Data and Predictive Mining (Business Intelligence 2)

Amy Van Looy

Ch 9 e-Recruitment

Amy Van Looy

Ch 10 Crowdfunding

Amy Van Looy

Ch 11 Legal and Ethical Issues in Social Media

Amy Van Looy

Ch 12 Wrap-Up: Integration Exercises

Amy Van Looy

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptbec:978-3-030-99094-7

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DOI: 10.1007/978-3-030-99094-7

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