Applied Conjoint Analysis

Vithala R. Rao ()
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Vithala R. Rao: S. C. Johnson Graduate School of Management, Cornell University, Management Emeritus

in Springer Texts in Business and Economics from Springer

Date: 2026
Edition: Second Edition 2026
ISBN: 978-3-032-00894-7
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Chapters in this book:

Ch 1 Problem Setting

Vithala R. Rao

Ch 2 Some Consumer Behavior Paradigms

Vithala R. Rao

Ch 3 Theory and Design of Conjoint Studies (Ratings Based Methods)

Vithala R. Rao

Ch 4 Analysis and Utilization of Conjoint Data (Ratings Based Methods)

Vithala R. Rao

Ch 5 Choice Based Conjoint Studies: Design and Analysis

Vithala R. Rao

Ch 6 Methods for a Large Number of Attributes

Vithala R. Rao

Ch 7 Advanced Methods of Analysis (Machine-Learning Based and Other)

Vithala R. Rao

Ch 8 Noncompensatory Models for Conjoint Analysis

Vithala R. Rao

Ch 9 Applications for Product and Service Design and Product Line Decisions

Vithala R. Rao

Ch 10 Applications for Product Positioning and Market Segmentation

Vithala R. Rao

Ch 11 Applications for Pricing Decisions

Vithala R. Rao

Ch 12 Applications to a Miscellany of Marketing Problems

Vithala R. Rao

Ch 13 Recent Developments and Future Outlook

Vithala R. Rao

Ch 14 Beyond Conjoint Analysis: Advances in Preference Measurement

Vithala R. Rao

Ch 15 An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research

James Agarwal, Wayne S. DeSarbo, Naresh K. Malhotra and Vithala R. Rao

Ch 16 Sawtooth Software’s Influence on the Conjoint Analysis Industry

Vithala R. Rao

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DOI: 10.1007/978-3-032-00894-7

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