Advanced Methods of Analysis (Machine-Learning Based and Other)

Vithala R. Rao ()
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Vithala R. Rao: S. C. Johnson Graduate School of Management Cornell University, Deane Malott Professor of Management (Emeritus)

Chapter 7 in Applied Conjoint Analysis, 2026, pp 275-287 from Springer

Abstract: Abstract Previous chapters described analysis methods for different kinds of data collected in conjoint studies. These studies typically utilize small samples (e.g., less than 1000 respondents). Situations arise when researchers need to develop or test new analysis methods required for large sample sizes. Fortunately, several developments have been made in methodologies that can be applied to conjoint analysis. This is an emerging area.

Date: 2026
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DOI: 10.1007/978-3-032-00894-7_7

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