Fundamentals of Business-to-Business Marketing

Edited by Michael Kleinaltenkamp (), Wulff Plinke (), Ian Wilkinson () and Ingmar Geiger ()

in Springer Texts in Business and Economics from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-319-12463-6
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Chapters in this book:

Ch 1 The Market Process

Wulff Plinke and Ian Wilkinson

Ch 2 The Core Concept of Marketing Management

Wulff Plinke

Ch 3 Introduction to Business-to-Business Marketing

Michael Kleinaltenkamp

Ch 4 Business Buying Behavior

Sabine Fließ, Wesley Johnston and Christina Sichtmann

Ch 5 Procurement Policy

Bernd Günter, Matthias Kuhl, Markus Ungruhe and Ian Wilkinson

Ch 6 Business Market Research

Frank Jacob and Rolf Weiber

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptbec:978-3-319-12463-6

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DOI: 10.1007/978-3-319-12463-6

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