A Concise Guide to Market Research

Marko Sarstedt () and Erik Mooi ()
Additional contact information
Marko Sarstedt: Otto-von-Guericke- University Magdeburg
Erik Mooi: The University of Melbourne

in Springer Texts in Business and Economics from Springer

Date: 2019
Edition: 3rd ed. 2019
ISBN: 978-3-662-56707-4
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Citations: View citations in EconPapers (28)

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Chapters in this book:

Ch 1 Introduction to Market Research

Marko Sarstedt and Erik Mooi

Ch 2 The Market Research Process

Marko Sarstedt and Erik Mooi

Ch 3 Data

Marko Sarstedt and Erik Mooi

Ch 4 Getting Data

Marko Sarstedt and Erik Mooi

Ch 5 Descriptive Statistics

Marko Sarstedt and Erik Mooi

Ch 6 Hypothesis Testing and ANOVA

Marko Sarstedt and Erik Mooi

Ch 7 Regression Analysis

Marko Sarstedt and Erik Mooi

Ch 8 Principal Component and Factor Analysis

Marko Sarstedt and Erik Mooi

Ch 9 Cluster Analysis

Marko Sarstedt and Erik Mooi

Ch 10 Communicating the Results

Marko Sarstedt and Erik Mooi

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DOI: 10.1007/978-3-662-56707-4

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