Principal Component and Factor Analysis

Marko Sarstedt and Erik Mooi
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Marko Sarstedt: Otto-von-Guericke- University Magdeburg
Erik Mooi: The University of Melbourne

Chapter 8 in A Concise Guide to Market Research, 2019, pp 257-299 from Springer

Abstract: Abstract We first provide comprehensive and advanced access to principal component analysis, factor analysis, and reliability analysis. Based on a discussion of the different types of factor analytic procedures (exploratory factor analysis, confirmatory factor analysis, and structural equation modeling), we introduce the steps involved in a principal component analysis and a reliability analysis, offering guidelines for executing them in SPSS. Specifically, we cover the requirements for running an analysis, modern options for extracting the factors and deciding on their number, as well as for interpreting and judging the quality of the results. Based on a step-by-step description of SPSS’s menu options, we present an in-depth discussion of each element of the SPSS output. Interpretation of output can be difficult, which we make much easier by means of various illustrations and applications, using a detailed case study to quickly make sense of the results. We conclude with suggestions for further readings on the use, application, and interpretation of factor analytic procedures.

Keywords: Confirmatory Factor Analysis; Experiment Onboard; Kaiser Criterion; Factor Extraction; Computed Factor Scores (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-662-56707-4_8

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DOI: 10.1007/978-3-662-56707-4_8

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