Case Studies

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 15 in Media Management, 2020, pp 257-305 from Springer

Abstract: Abstract Case studies are a very important education tool in media management. Against this background, this chapter addresses the role and application of media management within the media markets and discusses specific case studies for different media markets. In doing so, this chapter begins with a comprehensive case study of Google Inc.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-47913-8_15

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DOI: 10.1007/978-3-030-47913-8_15

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